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Propuesta de programación televisivo "Aulas al aire" para el canal universitario Telecuenca y medios digitales
(Universidad Católica de Cuenca., 2020) Altamirano Campoverde, Paúl Andrés; Valverde Lojano, Carlos; 0105301758
This project "Aulas al Aire" second season, is created to strengthen the communication between the Catholic University of Cuenca, students, and the community in general. It proposes to be transmitted by the open signal on “Academia TV”, whose general content is the academic offer, and audiovisual magazine in a young environment that seeks to reach a new public that wants to opt for a college career with a future, apart from all the relevant information about the Catholic University of Cuenca. This proposal is created with theoretical and scientific bases that relate the journalistic genres and especially the television genres based on the evolution of the contents, and the ways of watching television. The new structure of the program is based on field observation and interviews with experts from the audiovisual world as a primary source. This program proposal will help strengthen the link of learning and the coverage of information issued by the University, also as a guide to students who wish to strengthen their knowledge in the television format, besides, “Aulas al Aire” is made to inform, communicate, educate and entertain.