Trabajos de Titulación - Periodismo

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Revista Multimedia de un manual de protocolo y etiqueta para la universidad católica de cuenca
(Universidad Católica de Cuenca., 2019) Narváez Escandón, Thalía Elizabeth; Ávila solano, Luis Rene; 0105034508
This research study purpose is to produce a multimedia magazine of a protocol and etiquette manual for the Catholic University of Cuenca contributing to the different institutional events organization and planning since etiquette and protocol vary depending on the topic to be addressed. Etiquette and Protocol rules are tools from which we can take advantage since they indicate the correct guidelines to behave. Etiquette and protocol incorporation in the institutional communication strategy is a necessity since it becomes an added value to the personal image of the authorities as well as the corporate image. This product will improve all interpersonal and interinstitutional members' relationships, so their knowledge and application should be part of the preparation through a multimedia magazine that will facilitate the organizational processes.