Trabajos de Titulación - Sede Azogues - Ingeniería Empresarial
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/799
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Ítem Acceso Abierto Diseño del modelo de negocios "Rumiarte" para la producción artesanal en piedra andesita Rumihurco - Javier Loyola(Universidad Católica de Cuenca., 2018) Crespo Vélez, María Lorena; Ormaza Andrade, Jorge Edwin; 0301850459; ., .The present titration work starts from the need to conceive a research problem as the effect of a cause to investigate derived from structured or unstructured observation of the researcher, also based on abundant empirical evidence (documents, brochures, updated PDOTs of both the parish Javier Loyola as Azogues canton and province of Cañar, zonal agenda, national plan of good living) establishes the existence of a problem detected to the extent that the crafts made with andesite stone and black mica from the quarries of the parishes of Cojitambo and Javier Loyola, does not have a business model that enhances its commercialization in the real and potential markets of Austro and the country. Then arises the problem of research convened in a big question: If it manages to enhance the marketing channel to the real and potential markets of the Austro artisan products carved in stone andesite in Javier Loyola, it would be possible to improve the level of income and with the quality of life of the workers and workers of this economic activity of the local popular and solidary economy? The approach is clear, precise spatially defined and the problem is born as a response, methodologically viable: Design of the business model "RUMIARTE" for the production of andesite stone crafts. Rumiurco- Javier Loyola. The research problem described above justifies the need to develop the present business model taking into account the business impact and positive externalities for the sector. In the business vision, a problem is an opportunity and since there are no businesses that satisfy the current sense of lack, it is convenient to develop them.
