Trabajos de Titulación - Sede Azogues - Ingeniería Empresarial
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- ÍtemAcceso AbiertoDiseño del proyecto de inversión y gerenciamiento de una tienda virtual para la comercialización de repostería.(Universidad Católica de Cuenca., 2019) Cabrera Cárdenas, Glenda Elizabeth; Ramírez Valarezo, Carlos Fabián; 0301122560; ., .At present the use of technology has become an essential component in the personal and business field, its use is no longer a privilege or luxury, because it is increasingly active and globalized, which is why, companies must be agile and effective with their resources. Technology is capable to solve problems and eliminate obstacles in organizations through innovative methods that are adjusted to the needs of each of them, has transformed all the dimensions of doing business. Therefore, it has been considered the implementation of a virtual confectionery store, the same that will work through an application for Android mobile phones, with which, it is intended to display and market the different products. The commercial activity is proposed to develop in the canton Azogues, which is in continuous growth, not only population but commercial, which is why one of the most outstanding markets is that of pastry that has reached a high level of acceptance by of the inhabitants, providing the opportunity to start commercial activities, with this new form of business. The type of research that was applied in this work was the descriptive one and the use of techniques such as the survey and the observation that allowed to collect information from the population that are between the ages of 15 to 69 years was used, as well as the analysis of the customs and behaviors of consumers. To define the viability of the project, the market, technical and economic-financial study will be considered. The investment for the implementation of the project will be $ 35,850.94, determining an internal rate of return of 24.44% and a net present value of 13,830.82. Whit the results obtained, the conditions presented by the environment and the market, as well as the facilities provided by the National Government to boost the productive sector, will ensure that the project is executable.