Trabajos de Titulación - Sede Azogues - Ingeniería Empresarial
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- ÍtemAcceso AbiertoModelo de negocios. plan de marketing para la asesora contable, tributaria y dinanciera en la empresa: "Argudo Vélez Asociados"(Universidad Católica de Cuenca., 2018) Argudo Palomeque, Jacob Javier; RamÍrez Valarezo, Carlos Fabián; 0302721352; ., .In the elaboration of the present business model, it was executed based on a research applied to the constant changes that have taken place in the services market of the accounting, financial and tax advisor. As a result of the investigation, a Marketing Plan was developed for the accounting, financial and tax advisor ARGUDO VÉLEZ ASOCIADOS, a fieldwork was carried out with the purpose of knowing the characteristics and requirements of the market of accounting, financial and accounting advisory services, tributary. For the analysis, a study was made of the internal and external factors that establish the current and future situation of the advisor and in the framework where its activities are carried out, this analysis is called the SWOT matrix, from which the objectives that are defined are defined. they try to comply. The reason for executing this study is based on the lack of a marketing plan from the accounting, financial and tax advisor ARGUDO VÉLEZ ASOCIADOS, in order to generate greater loyalty from current clients and attract new clients. In order to have a greater participation in the market, action plans will be implemented, according to the resources that the consultant possesses, a budgetary planning emerges according to this analysis; and then the administration of the office will evaluate if the marketing plan is implemented.
- ÍtemSolo MetadatosPlan de negocios consultora y asesora profesional Vargas(Universidad Católica de Cuenca. Facultad de ingenieria empresarial, 2009) Vargas, Gil Remigio; Peñafiel, Ramiro; Ormaza, Jorge
- ÍtemSolo MetadatosPlan de negocios consultora y asesora profesional Vargas(Universidad Católica de Cuenca. Facultad de ingenieria empresarial, 2009) Vargas, Gil Remigio; Peñafiel, Ramiro; Ormaza, Jorge