Trabajos de Titulación - Sede Azogues - Ingeniería Empresarial

Examinar

Mostrando 1 - 1 de 1

Acceso Abierto
Estudio ergonómico a los bienes y servicios de las MIPYMES de Azogues- Ecuador
(Universidad Católica de Cuenca., 2024) Naula Peñafiel, Jennifer Katherine; Quevedo Vázquez, Jorge; 0302898895
The study reflects and addresses the importance of ergonomic analysis of goods and services of MSMEs in Azogues-Ecuador. The technique used in the methodology is quantitative analysis since it focuses on Micro, Small, and Medium Enterprises (MSMEs) in the food sector located in the city of Azogues. The evaluated population comprised 16,103 commercial activities, from which a probabilistic sample was obtained with a 95% confidence level and a 5% margin of error, resulting in 376 surveys. It was also determined that the variables MSMEs sales level Cognitive Ergonomics and Environmental Ergonomics demonstrated 61.5% of the variability of the dependent variable. Finally, the general objective of the study, the research question, and the established hypotheses were satisfactorily resolved, facilitating businesses in the city to establish the path to success in the market or to apply the findings to future research. Keywords: environmental, cognitive, ergonomics, MSMEs, sales.