Examinando por Autor "Ortiz Zhao, Nataly Silvana"
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- ÍtemAcceso AbiertoAnálisis del uso de herramientas de comercio electrónico en las pymes comercializadoras del cantón Cañar.(Universidad Catolica de Cuenca extension Cañar, 2022-03-12) Ortiz Zhao, Nataly Silvana; Cardenas Muñoz, Jorge Vinicio; 030294829-4ABSTRACT E-commerce or electronic commerce, nowadays, has become the new way of doing business in society. It is considered as one of the tools that allow businesses to acquire significant-competitive advantages to get sustainable growth within the market thanks to the many benefits that such innovation encompasses. Therefore, this research work aims at analyzing the usage of e-commerce tools within the marketing pymes from the Canar Canton. Thus, the documental-field research was used, as well as, the descriptive and analytical methods, these allowed both describing such tools and analyzing the gathered data to learn the current state of the marketing pymes from the above-mentioned canton concerning the usage of such e-commerce tools within their businesses. All of the information was gathered through both surveys and direct observation. Major results show that 77% of businesspeople from the Canar Canton use e-commerce within their businesses. Social networks such as Facebook (93%), WhatsApp (74%), and Instagram (47%) are the major tools to carry out e-commerce, thru activities such as offering, the marketing of the product to the people. Products are delivered to customers thru Servientrega and local delivery services from the canton where they work that are linked to such businesses to boost the local economy. Keywords: electronic commerce, pymes, digital tools, canar canton.