Examinando por Autor "Fernandez Narvaez, Jennyfer Jacqueline"
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Ítem Acceso Abierto Factores que inciden en la transformación digital de una empresa(Universidad Católica de Cuenca., 2024) Fernandez Narvaez, Jennyfer Jacqueline; Rodríguez Pillaga, Renán Teodoro; 035014305-3Digital transformation in companies requires strategic leadership and an innovative mindset to integrate emerging technologies effectively. This process redefines business models, optimizes processes, and improves organizational performance, influencing corporate culture and individual behaviors, but faces significant challenges. This study aims to identify the factors that influence the digital transformation of a company, generating effective strategies for its successful and sustainable implementation in the current context of technological innovation and business change, highlighting the importance of adaptive strategies and effective change management to ensure success in a globalized and digitally disruptive environment. A methodological research process with a qualitative approach and descriptive scope was established, using a literature review based on the PRISMA method to select articles. Initially, 6442 publications were identified and filtered according to rigorous selection criteria, resulting in 34 studies published between 2019 and 2024. The studies on digital transformation highlight how various industries benefit from this trend, underlining the centrality of the customer and the relationship between digitization and innovation. In conclusion, digital transformation is essential for the sustainable growth of companies, as it facilitates innovation and improves procedures to support new business approaches through advanced technologies such as AI, blockchain, and big data. Additionally, operational efficiency, government policies, customer experiences, and organizational culture are critical factors for business digital transformation. Keywords: digital transformation, organizational culture, technological innovation, resistance to change, globalization.
