Sede Azogues - Administración
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Examinando Sede Azogues - Administración por Autor "Izquierdo Salinas, María Caridad"
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- ÍtemAcceso Abierto“Estudio de mercado para conocer la viabilidad comercial de un almacén de electrodomésticos en la ciudad de Cañar – Ecuador ”(Universidad Católica de Cuenca., 2022) Izquierdo Salinas, María Caridad; Ormaza Andrade, Jorge Edwin; 0302073010; ., .Appliance stores are businesses within the market that are responsible for the sale of different lines of products such as white, gray or brown that allow satisfying the needs of consumers and boost the economy; In such virtue, the need to implement an electrical appliance warehouse in the city of Cañar -Ecuador has been seen; For this, the purpose of the research is to carry out a market study to analyze the commercial viability and determine the feasibility of implementing an electrical appliance store and that it meets the needs of potential customers. The research is exploratory, descriptive, quantitative and transversal. The study analyzed the main variables such as quality, price, frequency of consumption, among others; The survey was used as an instrument. The main results reflect that if there is a potential unsatisfied demand which allows to obtain profitability within the warehouse; In the same way, the implementation of the company in the city will contribute to the generation of employment and the commercial growth of the city. Finally, based on the results, a value proposition is generated that focuses on market analysis, which will allow companies to evaluate certain key functions in order to capture and create a target market.