Sede Azogues - Administración
URI permanente para esta comunidadhttps://dspace.ucacue.edu.ec/handle/ucacue/80
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Examinando Sede Azogues - Administración por Autor "0301968228"
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Ítem Acceso Abierto “Sostenibilidad del proyecto turístico de Cojitambo, Ecuador. Un análisis de mercado”(Universidad Católica de Cuenca., 2022) Méndez Ordoñez, Paul Sebastián; Solís Muñoz, Juan Bautista; 0301968228; ., .The objective of this research is to analyze the sustainability of the Cojitambo tourism project located in the Azogues canton, Cañar province, Ecuador. Tourists who visit the Ingapirca Archaeological Complex located in the Cañar canton are taken as a reference for the object of study. An intentional non-probabilistic sampling is applied with 105 surveys which were validated through the judges' criteria method. The applied methodology has an exploratory and descriptive character. The research starts from variables that were taken as they are presented without the researcher having intentionally manipulated them. In the investigation it is verified that the tourist destination is sustainable when governed by the variables of innovation, competitive advantage and associativity, since by combining these 3 variables it is possible to have a tourist management planned, controlled and supported by the local community which would allow the complex shows its benefits in the form of archaeological, adventure and natural tourism. It is concluded that the Cojitambo tourism project constitutes an area of opportunity to develop other sectors such as heritage, agriculture, transportation, education and sports. Consequently, public policy must be geared towards investing resources and betting on public-community alliances that allow the generation of productive employment for tourism service providers throughout the entire value chain.
