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Campaña comunicacional estratégica para prevenir la violencia intrafamiliar dirigida a ciudadanos del cantón Cuenca
(Universidad Católica de Cuenca., 2023) Pino Contreras, Ramón Alonso; Diego, Illescas Reinoso; 0103163846
This work focuses on strategic communication to prevent domestic violence aimed at citizens of canton Cuenca. The problem addressed by this research is the lack of information on effective communication campaigns to prevent domestic violence in this city. The study uses a mixed approach, and its techniques are literature or documentary review, expert interviews, surveys, and focus groups. The research will be carried out in Cuenca between July and December 2022. The participants of this research are the inhabitants of Cuenca as primary sources who legitimize the object of study of this inquiry through the survey. The research concluded that 8 out of 10 people do not know about effective communication campaigns against domestic violence. Thus it is convenient to present a strategic communication campaign in which all people are integrated through submitting proposals for such communication product.