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Manual audiovisual para posicionamiento de marca personal en facebook y whatsapp.
(Universidad Católica de Cuenca., 2022) Castro Mendieta, Marco Vinicio; Vásconez Lojano, Richard Marcelo; Valverde Lojano, Carlos Antonio; 0102814522; 0107113938
Namely, of the problems that entrepreneurs such as artisans, farmers, microentrepreneurs, and artisans who do not know about the management of social networks and how to enhance their products through these digital media, that is why this audiovisual product has been created to strengthen the growth for those who need to enhance their products through digital media such as Facebook and Whatsapp, with this what is sought is to position a personal brand, taking into account that many shortcomings are displayed in the social networks mentioned. Experts knowledgeable on the subject will give us their point of view to enrich knowledge regarding the content, the beneficiaries will be small entrepreneurs who currently offer their products in physical spaces provided and sponsored by the public and municipal enterprises. The main objective of this research is to advise, strengthen and train in the creation and management of Facebook and Whatsapp, to potentiate and make themselves visible through these digital platforms.