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Gestión de la información en "Radio Ciudad" como medio Público Cuenca
(Universidad Católica de Cuenca., 2019) Brazales Mata, Jorge Fernando; Ávila Solano, Luis Rene; 0102665353
The aim of this research relies on to generate a scientific paper on the management of information in the public radio station of Cuenca Radio Ciudad. Raise the theoretical characteristic features of the information management of public radio, which allows visibility of vulnerable social groups, yours, and groups of people who have been absent from the media debate in the city of Cuenca. The following research question was posed: What are the public excluded from the commercial media that should be present in the public Radio City? This research uses a qualitative, descriptive and critical methodological approach. A theoretical review is carried out based on the concept of the right to communication, public communication and information management in media organizations. The field work will allow, through the realization of a focus group to the journalists who work in this media, to know how the information is generated. The application of a survey to the residents of the Sayausí Parish, which is the most tuned Radio City to know the interaction and expectations they have. Conducting interviews with experts to validate the proposal.