Trabajos de Titulación - Extensión La Troncal - Administración de Empresas

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Innovación y Productividad en las empresas comerciales del Cantón La Troncal.
(Universidad Católica de Cuenca., 2023-06-07) Carvallo Muñiz, Dayanna Rafaela; León Narváez, Mischel Steffanie; Vicuña Matute, William Giovanni; 0302865274; 0942351347
This research aimed to determine the relationship levels between innovation and productivity in the commercial enterprises of La Troncal canton, period 2019 - 2021. This study employed correlational design because it is focused on determining the degree of relationship between innovation and productivity of the commercial enterprises under study. Questionnaires were used as a data collection instrument. Thus, 58 commercial enterprises in La Troncal have been analyzed through surveys. The SPSS program helped in processing the data obtained. Cramer's V statistical measure was employed to test the research hypothesis and determine the relationship levels of the variables under investigation. According to the respective analysis, it was concluded that innovation and productivity have a significant relationship and are strongly associated with the commercial enterprises of La Troncal canton during 2019 - 2021. Similarly, product and commercial innovation also have a significant and strong relationship with product quality and demand. Furthermore, process and organizational innovation also have a significant and strong relationship with cost reduction and productive capacity.