Trabajos de Titulación - Contabilidad y Auditoría
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/3
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Examinando Trabajos de Titulación - Contabilidad y Auditoría por Autor "0105156871"
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Ítem Acceso Abierto “Planeación estratégica y su influencia en las ventas de las Mipymes del sector comercial de la ciudad de Cuenca-año 2022.”(Universidad Católica de Cuenca., 2024) Peñafiel Illescas , Darwin Mauricio; Venegas Sánchez , Nube Estefanía; 0105156871This study aims to develop a strategic planning model for MSMEs within Cuenca’s commercial sector, which will enable the improvement of sales and, thus, ensure effective management administration. The methodology employed is descriptive and aimed at analyzing and understanding the characteristics of the object of study. A quantitative approach was used, applying mathematical and statistical analyses to explain the numerical data. The study encompassed a population of 1,498 microenterprises in Cuenca, from which a sample of 306 microenterprises was obtained. Data was collected through a structured survey of 11 items, with a 5-point Likert scale questionnaire. This sample was obtained through a probability sampling method, guaranteeing the representativeness of the results for the entire population. The data obtained were analyzed using SPSS and Microsoft Excel. The research results indicate that implementing strategic planning positively impacts the sales growth of MSMEs in the commercial sector of Cuenca, with 73.9% of micro, medium, and small enterprises adopting strategic planning measures. Specifically, it correlates with increased growth indicators: sales, productivity, profitability, and employment. Finally, it is concluded that strategic planning allows for increasing the level of sales by adequately using strategies in the processes and the optimal use of resources.
