Sede Azogues - Administración
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Examinando Sede Azogues - Administración por Asesores "Reyes Cárdenas, Narcisa Azucena"
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- ÍtemAcceso AbiertoEmprendimientos productivos anclados al destino turístico Virgen de la Nube en la cima del Abuga(Universidad Católica de Cuenca., 2022) Chabla Gómez, Jessica Estefanía; Reyes Cárdenas, Narcisa Azucena; 0302933163; ., .This article aims to determine the entrepreneurship related to the Virgen de la Nube tourist destination at the top of the Abuga hill, through the exploration and description of the phenomenon, to support the Azogues canton's economic reactivation based on the main qualitative and quantitative variable. For this purpose, a mixed approach, experimental, probabilistic, and non-experimental design was used. Information was collected on 12 variables, 4 of them being the main ones for this research: Consumption Preference, Tastes and consumption, Length of Stay, and Cost Preference, through surveys applied to tourists, to know the current situation regarding the lack of tourist services . As a result, religious tourism has an enormous acceptance by tourists. The study determined positive data about the cultural attractions of the Azogues canton, so it is considered a great business opportunity for the sectors of this place. It is concluded that, in religious tourism, entrepreneurship is a fundamental basis for developing this sector, as they complement the satisfactory experience of visitors. It denotes a great competitive advantage for these places. According to the results of the measurement instrument, 43% of the tourists visit the place for religious reasons.
- ÍtemAcceso Abierto“Estrategias adoptadas por las MiPymes para la reactivación económica en Azogues-Ecuador”(Universidad Católica de Cuenca., 2022) Macancela Torres, Byron Henry; Reyes Cárdenas, Narcisa Azucena; 0302617261; ., .From formative research it is a challenge to describe the strategies adopted by MiPymes for economic reactivation in Azogues-Ecuador through literary tracking presented in the world and in Latin America. The article is of result, quantitative, exploratory and descriptive. The technique used is the survey and the data collection instrument, the questionnaire. The field study was carried out with a finite population, the sample size represents a confidence level of 95% and a limit of error of 5%. The study is based on the following variables of interest: productive transformation, economic factor, entrepreneurship management strategies and economic reactivation; same that directly influence business during the pandemic. It was diagnosed that the strategy used by the MiPymes in the economic recovery was digital marketing through technological tools such as Facebook, WhatsApp and Instagram. The investigative analysis concludes that virtuality represented an opportunity to reactivate the economy through electronic commerce.
- ÍtemAcceso Abierto"Producción y comercialización del Cannabis como alternativa en el desarrollo sostenible en Azogues - Ecuador"(Universidad Católica de Cuenca., 2022) Zhindón Ortega, César Esteban; Reyes Cárdenas, Narcisa Azucena; 0301692851; ., .This article is focused on exploratory and descriptive research on cannabis, in relation to the qualitative variable within the environment of the Azogues canton. Through the management of art tracking, the information is still scarce by several researchers since they consider it illegal, both nationally and internationally, it can be determined that cannabis helps in the 15 sustainable development goals of the 2030 Agenda, and that some countries are planting it in order to produce and market this product to neighboring countries that buy for multiple uses, the measurement instrument that was used is the interview of certain groups of people, however, the information is scarce because it has very little by the interviewees, but they stated that society still does not accept its use due to lack of knowledge and management, it is concluded that cannabis has several benefits in the industrial area and for medicinal purposes among others, considering that it is an ancestral plant that in the future most countries will accept its production and commercialization to generate new food, textile and medicinal products, with the in order to provide jobs and care for the environment.