Trabajos de Titulación - Sede Azogues - Ingeniería Empresarial
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Examinando Trabajos de Titulación - Sede Azogues - Ingeniería Empresarial por Asesores "Ochoa Crespo, Juan Diego"
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- ÍtemAcceso AbiertoDiseño de un Modelo de Negocio para la Empresa de Eventos y Espectáculos Masterflash de la Ciudad de Azogues, Período 2017-2018.(Universidad Católica de Cuenca., 2019) Chuqui Castro, Jorge Luis; Ochoa Crespo, Juan Diego; 0302478409; ., .The present research work arises from the problem of the lack of a business model in the EVENTS AND SHOWS MASTERFLASH company, which hinders its marketing and pricing strategies, which seeks to design a model according to the company, based on an internal diagnosis and a market analysis, for the delimitation of marketing strategies and prices, for which methods of direct observation, analysis and synthesis were used, inductive and deductive, descriptive and experimental and historical. It began with the approach of the problem justifying why a business model should be established, establishing methodologies and calculating a sample of potential buyers, in a second chapter the art was traced where theoretical foundations were established to support the proposal, already in the third chapter studied the market through the application of a survey, analysis, quantification of results and direct observation could be exposed the roadway of the study. Next, the business model was established and the general diagnosis of the company was made and, through a technical study, the philosophy, mission, vision, values with which the company would count were established. Finally, we proceeded to the study and financial analysis, where the initial investment, depreciation, salaries, production costs, prices, budgets, income statement, net present value and internal rate of return were established that the proposal is viable from a financial vision.
- ÍtemAcceso AbiertoDiseño de un modelo de negocios para el restaurante mi escondite de la ciudad de Azogues, período 2017-2018(Universidad Católica de Cuenca., 2018) Peñafiel Cárdenas, Franklin Patricio; Ochoa Crespo, Juan Diego; 0302213509; ., .The present research proposal is based on a problem raised around a small restaurant in the city of Azogues whose name is my hiding place, which does not currently have a technically based business plan that justifies its profitability. As such, the objective has been the development of a business model that considers an internal and external analysis of this microenterprise. As a starting point a tracking of the art was made, the methodological and theoretical foundations that support the proposal were delimited; then, the market was analyzed through the application of surveys to the sample where viability was demonstrated from the point of view of the market. Then, the business model proposal was formulated, which gave a figure to the manager's primer, the process engineering and the monetary quantification of all the technical elements that make up the business. Finally, the viability of the proposal of the financial perspective was ratified by calculating the Net Present Value (NPV) and the Internal Rate of Return (IRR).
- ÍtemAcceso AbiertoDiseño del proyecto de inversión y gerenciamineto de una empresa de catering y servicios en Azogues(Universidad Católica de Cuenca., 2018) Ordóñez Molina, Mayra Isabel; Ochoa Crespo, Juan Diego; 0302477955; ., .This research work arises from a problem identified around the possibility of introducing to the market of the city of Azogues, a new business proposal based on Catering services. For this, the starting objective was the preparation of a feasibility study that would allow demonstrating the viability of the proposal. Then a market study was applied to a sample of 380 consumers of this type of product, thus being able to quantify the unmet potential demand, and set marketing criteria. In the technical study that was later defined, the criteria for location, legal and organizational structure, and process engineering were established. Finally, in the economic study we can quantify in monetary figures the initial investment, and the different costs and expenses that served as a basis to establish the price of the product, and estimate the possible income, from which a Net Present Value was obtained (VAN) of $ 61,021.52 and an Internal Rate of Return (IRR) of 14%. Due to the above, it was possible to conclude that the business proposal contained in this research work is feasible for its implementation.
- ÍtemAcceso AbiertoEstudio de inversión y modelo de gerenciamiento: "el rancho", para el cantón azogues en el año 2017(Universidad Católica de Cuenca., 2018) Enriquez Ortiz, Luis Alberto; Ochoa Crespo, Juan Diego; 0302368626; ., .he present market research was developed in Azogues, Cañar province, in order to offering a new product for pigs, called "polvillo", which will contain healthy nutrients that will help the best development and fattening of the animal, and this will help families financially. For this reason, the general objective of this study is "Design a business model, based on the market research and investment for the generation of a new product for feeding porcine animals in nutritious and healthy conditions." for this reason a result was obtained as there are groups of families that are dedicated to raising pigs, But the high cost of the products offered by the market now, low-income people cannot access these. Therefore, the company El Rancho will offer products high quality and economical, like El Polvillo which is made with rice husk and other additives, and in this way you will get a better profitability and in the same way you will improve the swine production system in the Canton Azogues.