Trabajos de Titulación - Sede Azogues - Ingeniería Empresarial
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Examinando Trabajos de Titulación - Sede Azogues - Ingeniería Empresarial por Asesores "González Rodríguez, Ramiro Oswaldo"
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- ÍtemAcceso AbiertoDiseño del Proyecto de Inversión y Gerencia de los Servicios Turísticos del Complejo y Cabecera parroquial de Cojitambo.(Universidad Católica de Cuenca., 2019) Calle Méndez, Martha Janneth; González Rodríguez, Ramiro Oswaldo; 0302614607; ., .The present titling work consists of an Investment Project Design and Management of Tourist Services in the Cojitambo Parish, which will boost tourism by accessing the benefits of natural social and economic resources. The purpose of this project is to promote the Archaeological Ruins and provide tourists with quality services, in the same way to generate business opportunities and improve the living conditions of the Cojitambeño people. To this end, a market study is carried out to analyze the needs of tourists and the expectations they have of a place at the time of visiting, as well as a technical study where the best resources are used to obtain the quality and desired service. by tourists, likewise, the financial study that will allow us to evaluate the current situation of the project as well as to project its future situation, finally the great potential that Cojitambo has both for its tourist attractions and for the ability to welcome visitors, are very important to launch this project.
- ÍtemAcceso AbiertoDiseño del proyecto de inversión y gerenciamiento de un centro de atención turístico especializado en ciclismo de montaña, ubicado en Azogues(Universidad Católica de Cuenca., 2018) Parra Guerrero, Javier Tarquino; González Rodríguez, Ramiro Oswaldo; 0105751218; ., .For the present academic work it was necessary to use a quantitative approach and an exploratory and descriptive type of research, which solves the problematic situation of the surrounding. The extreme sport is a potential opportunity for business management and to what extent it has been developed, managed and enhanced at the level of tourism investment projects as it is the case of mountain biking? So it constitutes the ideal way out to the formative investigation of the business engineering major. In the first chapter, the theories that support the characteristics of the setting of the unit of analysis were explored. Besides, in this section theories obtained from digital scientific bases such as Redalyc, Taylor & Francisr, and Scopus are available. In chapter two, the methodological framework that responds to the scientific method is also described. It goes from the general to the particular. It means, from the theoretical aspects, the research problem and the ruling standards to the concrete reality. The findings were given feedback and returned to the primary source, which is accumulated knowledge. Also, the research shows the techniques and instruments used to get the data from the field research. After this, the information was processed and the inferential analysis was done, too. In chapter three the reader will find the proposal of the design of the business model and the strategic level management.
- ÍtemAcceso AbiertoDiseño del proyecto de inversión y gerenciamiento del servicio turístico: sitio arqueológico de Zhin, en la parroquia Taday.(Universidad Católica de Cuenca., 2019) Sucuzhañay Sucuzhañay, Mauro Ernesto; González Rodríguez, Ramiro Oswaldo; 0302094206; ., .The archeological site of Zhin located in the sector of the Taday parish is a potentially attractive tourist place because of the history that it despises of him and his different found findings. Critical sites such as these exist in Ecuador, however, due to lack of knowledge on the part of the authorities and state entities they are ignored, either due to lack of research and lack of incentive in the tourist area. Therefore, it is impossible for these places to be frequently promoted for tourists who frequently visit other places in Ecuador without being aware of the existence of these archeological sites that have a striking and curious history. The project consists of publicizing the existence of the Zhin archeological site of the Taday parish, so that national and foreign visitors can learn the history offered by this wonderful archaeological site, and also can admire the incredible landscapes offered by this majestic place, and With an added value such as the different types of services such as: Horseback riding, walking, camping and food service, so that visitors can taste typical dishes of the town, for which a real estate will be rented where tourists can Arrive, in addition there will be a tourist guide for the realization of the different tourist activities previously defined. The promotion of the archaeological site to improve the economic income of the sector, so that the habitants of the locality will benefit directly and indirectly by obtaining resources from external visitors. In this way the canton, the province, the region, and finally the country benefits. With an incentive to promote the archeological sites will generate sources of work for the habitants of the area.
- ÍtemAcceso AbiertoDiseño del Proyecto de Inversión y Gerenciamiento para el mejoramiento del Centro Turístico Comunitario Charón Ventanas, Ubicado en Biblián.(Universidad Católica de Cuenca., 2019) Yumbla Sarmiento, María Nancy; González Rodríguez, Ramiro Oswaldo; 0302654447; ., .The main purpose of this project is to improve the Charón Ventanas community tourist center belonging to the Biblián canton. community tourism is developed to provide a quality service to national and foreign tourists who seek direct contact with nature and, therefore, improve the economy of the community. To carry out this titling work, the following methods were applied: know, observe and propose Know. — the problems that the center has and why it stopped working Observation. - which allowed verifying how community tourism in the area was developed in previous years Propose. -Actions that will improve The improvement actions intend to contribute and reinforce in an effective and sustainable way, this research is made up of several chapters that are: market study, technical study, methodological approach, design of the management business model, economic and financial study, and evaluation study. financial that will benefit the community allowing it to provide a better alternative for tourists. It is important to emphasize the economic viability of the project, therefore, the results allowed us to establish that there is a positive Net Present Value (NPV) and an Internal Rate of Return (IRR) of 21%.