Trabajos de Titulación - Extensión Cañar - Administración de Empresas
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Examinando Trabajos de Titulación - Extensión Cañar - Administración de Empresas por Asesores "Ordoñez Gavilanez, Magdalena Emilia"
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- ÍtemSolo MetadatosActividad emprendedora de la mujer: un estudio en la ciudad de Cañar(Universidad Católica de Cuenca., 2022-03-12) Buñay Solano, Elizabeth Consuelo; Ordoñez Gavilanez, Magdalena Emilia; 030242398-3Female entrepreneurship stands out as an effective means for empowerment development both personal and professional, breaking some of society´s stereotypes and creating a scenario of greater opportunities for women. Taking this perspective, the objective of the study is to analyze the women´s entrepreneurial activity in Canar-Ecuador. This research was carried out under a mixed approach with a descriptive scope and field design; 14 women´s associative community enterprises were taken as the population of the study, a census with the survey technique was applied using a structured questionnaire. The data were analyzed by applying descriptive statistics and the findings show a positive vision of the entrepreneurial activity from the social conceptions of their immediate context, it was said that women have had to face the challenges in a changing environment with resilience under a socioeconomic dynamic that was influenced by the pandemic. Keywords: women, activity, entrepreneurship, canar
- ÍtemSolo MetadatosEstrategias de sostenibilidad para los emprendimientos de la Tucayta(Universidad Católica de Cuenca., 2022) López Shishingo, Jeniffer Ignancia; Ordoñez Gavilanez, Magdalena Emilia; 035019192-0In business, sustainability refers not only to the opportunity for business management improvement and change but also helps to set new ways to coexist with society and its surrounding environment. This research aimed to determine sustainable strategies applicable to enterprises at the second-grade organization ‘Tucayta’ in the Cañar canton-Ecuador. For this reason, mixed approach research with a descriptive scope was carried out, using a bibliographic and field design, where the survey technique was carried out using a questionnaire applied to two populations: 1) administrative staff and employees, 2) the target market population where a probabilistic sampling census was carried out respectively. The results show administrative management weaknesses that affect the economic, social, and environmental dimensions of the business sustainability variable; from the financial perspective, it is necessary to implement strategies related to cost control, sales increase, and profitability generation; projecting the customers’ satisfaction needs without compromising the environment. Keywords: business management, sustainability, responsibility, strategies, entrepreneurship.