Trabajos de Titulación - Extensión Cañar - Administración de Empresas
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Examinando Trabajos de Titulación - Extensión Cañar - Administración de Empresas por Asesores "Ordoñez Espinoza, Cristina"
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- ÍtemSolo MetadatosFactores que condicionan la implementación de emprendimientos a partir de proyectos de educación media(Universidad Católica de Cuenca., 2022) Verdugo Orbe, Evelin Danitza; Ordoñez Espinoza, Cristina; 030301712-3Entrepreneurship represents a topic of discussion with preponderant importance at the academic and governmental levels due to its remarkable capacity to drive nations' development and innovation. From this perspective, the study’s objective is to determine the factors that condition the implementation of enterprises based on unified general high school projects. The methodological design is based on a quantitative research approach and descriptive scope. Data collection was carried out through the survey technique, using a questionnaire as a tool, applied to a simple and stratified random sample of high school students and teachers responsible for entrepreneurship in the school year 2022-2023 in academic units of the canton Cañar - Ecuador. The findings show that 40% of the projects are implemented after the students graduate, while 60% are not. Finally, it is concluded that the main limiting factor for entrepreneurship is the lack of economic resources and the deficiencies in public policies that make the entrepreneurship ecosystem more complex. In conclusion, it is essential for educational institutions, as a transversal axis of their management, to make strategic alliances with public and private organizations to strengthen entrepreneurial skills, expand financing options and promote the viability of their students' business ideas. Keywords: Entrepreneur, academic projects, high school, management, entrepreneurship.
- ÍtemSolo MetadatosImpacto de las estrategias motivacionales de la Cooperativa Yuyay Ltda.(Universidad Católica de Cuenca., 2023) Pichasaca Solano, Flavio Benjamín; Ordoñez Espinoza, Cristina; 030178766-2Motivation is an emotional factor that forms the positive attitude in a person. It is a topic of relevance in terms of human talent management and a key to determining what motivates organizations to implement action plans and strategies to promote and develop them. Based on this, this research aims to evaluate motivational strategies at the “Yuyay Ltd” Savings and Credit Cooperative and their effectiveness to increase employees’ motivation, job satisfaction, and performance. It was conducted under a qualitative-quantitative approach with a descriptive scope that followed a cross-sectional and field design. For data collection, a survey and questionnaire were applied to the whole population of employees, 45 in headquarters and branches of the cooperative. The results showed that improvement actions should be undertaken regarding factors like salary policies; however, the data showed a reasonable increase in motivation and a sense of belonging to the institution. In conclusion, the strategies implemented by the cooperative have had a positive impact on employees’ performance and job satisfaction, and some actions such as positive feedback and recognition are especially effective. Keywords: motivation, personnel management, job satisfaction, work attitude.