Trabajos de Titulación - Extensión Cañar - Administración de Empresas
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Examinando Trabajos de Titulación - Extensión Cañar - Administración de Empresas por Asesores "Orbe Guaraca, Mariory Priscila"
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- ÍtemSolo MetadatosModelo de gestión administrativa para la microempresa UNILAC Lácteos Únicos(Universidad Católica de Cuenca., 2022) Encalada Narváez, Rubén Danilo; Orbe Guaraca, Mariory Priscila; 035016056-0An administrative management model is directed to achieve the company´s objectives; to do this, planning, organization, guidance, and control needs to be addressed and optimally applied. For this reason, this study aims to design an administrative management model for the UNILAC dairy microenterprise. The methodological design is based on qualitative-quantitative research with descriptive scope, where the survey technique was carried out to collect data using a questionnaire applied to a sample with a probabilistic and stratified calculation, that is, applied to two reporting agents: 1) microenterprise employees; 2) its potential market in the Cañar canton-Ecuador where the research was carried out. Results show that the perception on the implementation of planning activities are carried out on 84%, 80% in the organization, 85% in the management area, and 72% in control activities. At the same time, the limitation of the microenterprises are seen at the internal communication level as well as with their stakeholders. About its potential market, a low marketing participation is perceived; the company needs to strengthen its administrative management to achieve the desired marketplace positioning. Keywords: administrative management, positioning, planning, organization, direction, and control.
- ÍtemSolo MetadatosMotivación organizacional: Caso de estudio en el municipio del cantón Suscal(Universidad Católica de Cuenca., 2021) Saeteros Zamora, José Vinicio; Orbe Guaraca, Mariory Priscila; 030283002-1The present document called "Motivation as a work strategy" aims to determine how work motivation as a work strategy affects other key factors of job satisfaction. The methodology used is of a descriptive and field type, since a bibliographic review has been carried out on the subject in question and theories about motivation, in addition a survey was taken of the operational and administrative workers of the GAD SUSCAL, being a public company where Motivation is verified as a key factor at the business level. The results obtained yielded positive aspects since the majority of workers were partially in agreement with the motivation in the company and other factors such as the organization at work, the performance category, the work and individual context, however it was observed that to improve the Motivation is required to improve the aspect of salary payment and the promotion of education / training. Finally, it has been verified that motivation is a key factor that companies must address to generate productivity and job satisfaction. Descriptors: motivation; organization; labor; factors;
- ÍtemSolo MetadatosMotivación y desempeño laboral en la Universidad Católica de Cuenca, extensión Cañar(Universidad Católica de Cuenca., 2021) Tacuri Palaguachi, Mercy Janneth; Orbe Guaraca, Mariory Priscila; 030258468-5The issue of job performance and motivation has been a key element for many years now. In addition, they are related to the organizational area because they measure the productivity of an organization. The objective of this research is to measure such motivation and performance levels. Therefore, its methodology has a qualitative focus with a descriptive and field reach. The population of the study includes a total of 35 teachers and 15 administrators who work at the Catholic University of Cuenca, Cañar campus. The data were collected through a survey that contains 27 questions about what workers think about their jobs and labor activities, these are assessed through a Likert scale. In conclusion, there exists a commitment from the workers towards the university, because it has recognized and rewarded the role of each worker in accordance to their labor profile, nevertheless, related to the organization of work as such reflects certain doubts regarding the workload and hours of workers, which are evidenced in their statements regarding work overtime and weekends. Keywords: motivation, performance, labor