Trabajos de Titulación - Extensión Cañar - Administración de Empresas
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Examinando Trabajos de Titulación - Extensión Cañar - Administración de Empresas por Asesores "Castillo Castillo, Deisy Carolina"
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- ÍtemAcceso AbiertoAnálisis de los costos de producción en prendas de vestir:(Universidad Católica de Cuenca., 2023) Narváez Martínez, Mishel Paulina; Castillo Castillo, Deisy Carolina; 0350152013Production cost systems are procedures that allow companies to know the investment made when obtaining a final product, contributing significantly to the control of operations and strategic decision-making. This study includes determining the Mushuk Pakari Association’s clothing production cost using a qualitative-quantitative approach with descriptive and observational scope. The data collection technique was the interview, which was applied to five members of the Association, two from the production area and three from the board of directors. The results determined that the microenterprise lacks an efficient accounting system to accurately determine the components of cost and pricing; in addition, labor and indirect costs are not considered in determining production costs, making it impossible to obtain the real investment made, and pricing is approximate, causing constant losses. Consequently, the Association does not have a costing system that allows it to establish the value of the items correctly; therefore, considering that the products manufactured are homogeneous and of continuous production, implementing a process cost system is proposed. The cost by processes will facilitate planning and enable the calculation of the value of inventories and the costs of each product, considering that it is the one that is most related to the manufacturing process carried out in the Association. Keywords: costs, human resources, market, materials, organization
- ÍtemSolo MetadatosEstrategias de marketing para la asociación sumak mikuna(Universidad Católica de Cuenca., 2022) Tenezaca Pinguil, Gladys Verónica; Castillo Castillo, Deisy Carolina; 030287809-5Nowadays, marketing strategies are a key element to achieving competitiveness in any organization-regardless of its nature and size- since its particular functions help to identify consumers’ needs and preferences, advertise the products or services they provide, attract potential customers or retain existing ones, and direct the company towards the market, thus guaranteeing its organizational development and sufficiency to undertake actions aimed at satisfying these needs and preferences. The objectives of this article seeks to make a diagnosis at the Sumak Mikuna Association of El Tambo Canton- Ecuador, in order to establish marketing strategies to improve its positioning in the market under quantitative and qualitative approaching techniques. The study is basically descriptive and transversal since it focuses on collecting clients’ and managers’ opinions present in reality. The results show the importance of basing marketing strategies on psychological and socioeconomic aspects that condition consumers’ purchases. To conclude, consumers always keep quality in mind as a prevailing issue, so these strategies must be appropriate to achieve the goals of the association. Keywords: strategies, marketing, association, market.
- ÍtemEmbargoFintech y servicios financieros digitales(Universidad Católica de Cuenca., 2024) Chuma Doncon, Cesar Daniel; Castillo Castillo, Deisy Carolina; 0350004198Fintech is a new form of financial business similar to a bank where credits are requested, or various cash transactions are made to accommodate consumers’ habits; they are directly responsible for this new digital phenomenon for individuals, institutions, and companies. The continuous technological development has potentiated digital cash management in production and commercialization processes as a new economic approach, which, combined with the financial sector, provides alternatives to carry out transactions in less time, facilitating personal and commercial activities. The transition to digitalization has enabled the realization of new digital cash management jobs. This research aims to describe what Fintech consists of, its characteristics, and the activities it provides. For this research, information has been collected from articles published in the last five years by experts in the field of digital economic development. In Latin America, Fintech has the purpose of connecting the entire financial network to improve services such as consultation, accreditation, collection, and various cash transactional activities, payment of basic services and collections existing in the financial market through the internet, eliminating the tedious processes of traditional cash banking, saving time and money. In other words, it is a way to demonstrate that technology is at a higher level and creates a new alternative when applying for credit. Keywords: finance, technology, financial institutions, bank, currency.
- ÍtemSolo MetadatosHabilidades gerenciales y desempeño laboral de los funcionarios del GADIC Cañar(Universidad Católica de Cuenca, 2023) López Montero, Tannya Alexandra; Castillo Castillo, Deisy Carolina; 030294274-3Management skills are an important element in the development of activities and the fulfillment of organizational objectives. This research analyzed management skills and their relationship with employees’ work performance at the intercultural decentralized autonomous government of Cañar (GADIC by its acronym in Spanish). A non-experimental cross-sectional quantitative approach with correlational scope research was used. A survey was applied to a sample of 381 users. The Spearman correlation coefficient was used to analyze the information in order to respond to the hypothesis. It determined the existence of a causal relationship between management skills and employees’ work performance at the GADIC. The results showed that employees have the necessary skills and knowledge to provide a good service. However, these processes must constantly improve in order to be perceived by the users since as management skills increase, work performance becomes more relevant within the institution. Keywords: social competencies, capacity, public administration, public employees.
- ÍtemSolo MetadatosModelo de gestión administrativa para la Asociación de Productores Alli Muyu(Universidad Católica de Cuenca., 2022) Chimbo Guamán, Jessica Magaly; Castillo Castillo, Deisy Carolina; 030279462-3The Allí Muyu agricultural producers’ association of the Cañar – canton Ecuador brings together agricultural producers to make a single organization in order to carry out collaborative and solid activities. An inadequate application of administrative process components was identified, which did not allow the directors to have a clear administrative management vision; leading to a disruption and loss of resources. This study aimed to design and propose an administrative management model for this association in order to improve its internal processes and to become a support tool for organizational management. Within the methodological aspect, the research was descriptive, with a quantitative approach, the technique developed was the survey, through the application of a questionnaire to the members of the association. The results showed the need for a tool to support administrative management in an adequate manner; therefore, the proposed model will allow managers to make better decisions at the organizational level, and thus increase the development and sustainability of the association, becoming a trigger to achieve the proposed objectives. Keywords: administrative management, planning, internal processes