Diseño de un modelo de negocios para la optimización de la farmacia San Andrés zona de planeamiento Z7-Azogues

Abstract

This research has as aim to design a business model for a new course of action, optimization of the administration, management and productivity of the benefits of the pharmacy San Andrés located in the canton Azogues for the service of the citizenship and this way to obtain an increase of participation in the market and greater profitability. The method used in this study is descriptive type with innovation, therefore, is nourished of the qualitative, and quantitative approach and it is part of the mixed approach and not experimental court. Chapter I it is mentioned the theoretical perspectives fundamental for the elaboration of the research, in the chapter II analyzes the line base and the critical aspects of entrepreneurship, chapter III it is presented an improvement project with the elements of an investment study and the last chapter presents a management model based on the 4 P of marketing mix. This work help to determine that the business of a pharmacy can be profitable and to contribute to the economy of Ecuador if a correct administration is applied.