Influencia del comercio electrónico en el sector MIPYMES

Abstract

This study, entitled "Influencia del comercio electrónico en el sector MIPYMES" [Influence of e-commerce in the MSME sector], aims to analyze the impact at the financial level, as well as the advantages and disadvantages of this type of commerce in the MSMEs of the city of Cuenca. To this end, a methodological proposal was elaborated based on the implementation of a four-week workshop (training) with the application of an instrument that allowed to study the perceptions of representatives of the participating MSMEs, with the application of a sample for finite populations, resulting in 357 companies from different economic sectors. A mixed methodology was applied, as it was necessary to analyze qualitative data from academic databases and quantitative data through the application of a survey to demonstrate the results of the workshop. The obtained data were tabulated in the form of statistical charts using the Excel program. The survey is structured by 10 closed questions that were analyzed and processed. Finally, it was found that 25 MSMEs in the city of Cuenca that used e-commerce as a strategy for economic growth increased their sales by more than 100% but were not fully satisfied due to the costs associated with maintaining e-commerce.