Diseño de un proyecto de innovación de la gestión empresarial, caso: Peluquería Marcelo's en Azogues

Abstract

This proposal is the development of an innovation model in business management, considering the case of the Marcelo´s hairdresser, which will be given an organizational structure in which it is determined that the empirical can be coupled to a system administrative, starting with the planning, followed by the elements of organization, direction and coordination, which can be controlled. In the first topic the work methodology is focused, for which the theme of the proposal to be investigated has been defined, what have been its antecedents in the environment that is being developed, as well as its scope; Statistical cuts with their techniques and instruments for analysis. Then we worked on the theoretical perspectives that fit the investment proposal, as a business model that is established within the Popular and Solidarity Economy; leaving thus defined what are the strengths, opportunities, weaknesses and threats of the business. Next, the information of the hairdresser was obtained, with which the position in which it develops was determined, based on the external environment with its opportunities and threats, as well as the internal one with its strengths and weaknesses, in order to reduce the threats with the use of strengths and correcting weaknesses with their opportunities, all under a matrix that prioritizes the most correlated to establish strategies with their respective activities, such as a proposal for innovation. Then the qualitative information was transformed into quantitative, to know what are the revenue streams to be generated in the business, without the proposal and with the proposed proposal; additionally, a schedule of activities for implementation is prepared. Finally, the conclusion of the work is carried out, with the results obtained, after the construction of the activities, in an organized and innovative way.