El impacto del liderazgo transformacional y la visión compartida en la innovación organizacional y su efecto en el desempeño laboral: Un estudio en empresas de servicios.

Abstract

This study analyzes the impact of transformational leadership on organizational innovation and job performance in commercial sector companies in La Troncal, Cañar. In a business environment marked by competitiveness and constant market evolution, it was identified that a lack of leadership limits employees’ capacity for innovation and productivity. Using a mixed-methods approach (quantitative and qualitative), the software ADANCO for partial least squares structural equation modeling (PLS-SEM) was applied to examine the relationships between variables. The study is grounded in leadership theories, particularly Burns and Bass’s transformational leadership theory, which highlights dimensions such as inspirational motivation, intellectual stimulation, individualized consideration, and idealized influence. Additionally, it draws on the Oslo Manual to address innovation and Vroom’s expectancy theory to explain job performance. The results confirm that transformational leadership significantly influences innovation and job performance, with innovation serving as a mediating variable between the two. The study concludes that fostering transformational leadership is essential for enhancing creativity, employee engagement, and business competitiveness. This research provides empirical useful evidence for designing sustainable organizational strategies that drive growth and efficiency in the region’s commercial sector.