Diseño de sistema gráfico corporativo. Caso: Habilítate.

Abstract

The Professional Qualification Examination (EHEP, by its Spanish acronym) has established itself as a filter to ensure that healthcare professionals possess the necessary skills to practice their profession. In this context, the HABILÍTATE project emerges as a brand identity proposal based on a visual system that conveys trust, clarity, and closeness to professionals preparing to take the EHEP. This research aims to design the brand identity and the corporate graphic system of HABILÍTATE through a process of research, visual conceptualization, and graphic development, to consolidate a continuous training program. The methodology adopted is qualitative in nature, applying documentary analysis and focused interviews—tools that enable an understanding of the institutional context and the brand's communication projection to its target audience. The result is a solid, minimalist, and memorable visual identifier adaptable to different scales and contexts. This design presents HABILÍTATE as an innovative, approachable, and reliable academic brand, consolidating its identity within the medical and educational fields. The graphic resources were developed in a minimalist and accessible style, ensuring legibility and consistency with the main identifier. In conclusion, the design of the HABILÍTATE corporate graphic system was a careful and strategic process aimed at building a clear and attractive educational proposal. The brand seeks to motivate professionals in their preparation, reducing the gap between university education and the skills required for professional practice.