Enfoque estratégico y su relación con la competitividad en la Pymes del sector comercial del cantón La Troncal

Abstract

In today’s globalized market, SMEs in Latin America are the economic engine and the primary source of employment; however, they face significant challenges from transnational corporations. To survive, these companies must move away from empirical management and adopt a strategic approach that aligns their resources with external opportunities. Sustainable competitiveness depends on this long-term planning, enabling commercial businesses to move beyond a reactive stance and differentiate themselves from their direct competitors. In the canton of La Troncal, this transition toward formal management models is an imperative necessity to ensure the sustainability and growth of the local economy. The research analyzes how strategic tools and associativity act as catalysts for small productive units to become more resilient. By implementing these strategies tailored to their context, SMEs can overcome scale-related barriers and strengthen their position towards highly demanding markets.