La gestión administrativa en el sector artesanal de la Troncal y su relación con la competitividad

Abstract

This research analyzes the relationship between administrative management and competitiveness in local enterprises within the artisanal sector of La Troncal Canton. It is based on the reality that many of these businesses operate with poorly structured management systems despite their economic and cultural relevance, which limits their growth, sustainability, and market differentiation. A mixed-methods approach was employed, with a descriptive-correlational and cross-sectional scope. Data collection was carried out through structured surveys administered to 69 active artisanal entrepreneurs, complemented by open-ended questions that captured qualitative perceptions. The results revealed strengths such as the entrepreneurs' commitment and willingness to embrace change. However, significant weaknesses were identified in areas such as planning, financial control, implementation of competitive strategies, and the use of technology. In response to these findings, a strengthening plan was proposed to improve administrative management through training programs, technical advisory services, and the use of accessible digital tools. This proposal aims to contribute to increasing the competitiveness of the artisanal sector in La Troncal by offering viable alternatives adapted to the local context. This study seeks to contribute to the understanding and improvement of administrative processes within the framework of the popular and solidarity economy, highlighting the key role of management as a driver of development. Moreover, it promotes a practical and participatory vision oriented toward sustainable, technical, and human-centered management.