La gestión del talento humano para mejorar la productividad y sostenibilidad en el sector comercial del cantón La Troncal.

Abstract

This research examines the relationship among human talent management, productivity, and sustainability in the commercial industry of La Troncal Canton. Many companies face limitations in managing human resources, reflected in high employee turnover, limited training, and weak leadership—factors that directly affect productivity and the sustainable development of business operations. The study employed a mixed-methods approach with a descriptive-correlational scope and a non-experimental, cross-sectional design. Data were collected through structured surveys administered to 119 commercial establishments and semi-structured interviews with owners and managers, aiming to provide a comprehensive view of human talent management practices. The findings revealed that human talent management has a positive and significant influence on productivity (r = 0.608) and sustainability (r = 0.712), validating the proposed hypothesis. Among the most consolidated practices, internal communication, leadership, and motivation stand out, whereas the least developed areas are related to environmental sustainability and the reduction of unproductive costs. The study proposes strategies aimed at enhancing human talent management and promoting sustainable business practices. It concludes that effective human talent management is a key driver for achieving higher levels of productivity and sustainability within the commercial enterprises of La Troncal.