Plan de mejora para la reactivación económica en el sector manufacturero de la ciudad de Loja

Abstract

The manufacturing sector is a significant component of a country's productive structure as it contributes to employment generation and economic development. Unfortunately, the manufacturing sector in the city of Loja is currently facing a 9.8% decrease in sales due to the COVID-19 pandemic. This decline has adversely affected the local economy, leading to a significant reduction in working hours and marketing activities, directly impacting the sector's economy. The objective of this research is to design an improvement plan for the economic reactivation of the manufacturing sector in the city of Loja. This research utilizes qualitative and quantitative methods, along with a documentary approach, based on a comprehensive scientific literature review. The analysis allowed the analysis of the manufacturing sector of the city of Loja. Based on the information gathered, six improvement plans have been developed for the manufacturing companies in Loja. Each plan aims to address the identified issues and proposes specific actions for business owners and managers to promote the economic reactivation of the manufacturing sector in Loja.