Diseño de un modelo de negocios para incrementar el componente de ocupación del Hotel Rio Piedra - Cuenca

Abstract

An improvement plan is the purpose of this document to enhance the occupancy of a three-star hotel in the city of Cuenca, Ecuador. The city is experiencing a very significant growth and development in the hotel industry during the last decade. Due to the tourist development that Ecuador has been experiencing, the receptive tourism in this city has increased considerably, since it is one of the favorite destinations for the national travelers. The proposal consists in developing a plan focused primarily on Guayaquil as the target market, that is, hosting the largest number of tourists from that place, being its first option, through the application of premium advertising plan. The Hotel, besides having basic or essential accommodation services, offers the guest a "Tourist Island Service”, which is responsible for planning and offering the lodgers and the public in general, all kind of activities. The analysis shows that applying this type of plan in the hotel, the level of occupation will increase. Right now this level is 42.2%. It is estimated to get an approximate 80% to 90% of occupation for the next years. The investment to make both direct and indirect is risky but has a very significant long-term performance if the correct measures are taken.