Estrategias innovadoras para el emprendimiento y desarrollo de MiPymes comerciales en la ciudad de Azogues-Ecuador

Abstract

This study focused on identifying the innovative strategies associated with entrepreneurship and the development of commercial MSMEs (Micro, Small, and Medium-sized Enterprises) in Azogues. It was carried out using a quantitative approach, within the positivist paradigm, with a cross-sectional design and an exploratory, descriptive, and correlational scope. The population considered consisted of 180 businesses registered with the Chamber of Commerce and Industries of Azogues, and based on this population, a sample of 123 MSMEs was selected. To collect the information, a self-administered survey with a Likert scale was applied. Five experts reviewed the instrument prior to its application. Following this validation, the questionnaire was reduced from 40 to 33 items. The overall reliability was acceptable, with a Cronbach's Alpha of 0.762. The analysis was conducted using SPSS 27. Since the data did not follow a normal distribution according to the Kolmogorov-Smirnov test, Spearman's Rho was applied. The results show that 61% of the businesses belonged to the commercial sector and that the main need identified was training (63.4%). Training was strongly associated with business development (r = 0.626; p < 0.001), while innovation and digitalization did not show a significant relationship. Keywords: business development, business training, digital transformation, entrepreneurship, MSMEs.