Influencia de la Planificación Estratégica en la gestión administrativa en el sector artesanal de la ciudad de Cuenca-Ecuador. periodo 2020-2022.

Abstract

Artisanal businesses in Cuenca represent a significant part of the local economy, characterized by their tradition and product diversity. The central focus of this study is the impact of the current application of strategic planning on the administrative management of artisanal businesses. This research aims to determine the influence of strategic planning on administrative management within the artisanal sector of Cuenca, Ecuador, from 2020 to 2022. The methodology is descriptive with a quantitative approach, and a survey was administered to participants in the artisanal sector. The results provide a comprehensive view of how strategic planning practices have contributed to the resource optimization, adaptation to market changes, and enhanced competitiveness within the sector. It is concluded that the data collected shows that the organizations have a solid foundation in several critical areas, such as participation in decision-making, decision quality, resource optimization, time management, service quality perception, and customer retention. Most respondents perceive these areas positively, indicating that the organizations are operating effectively in crucial aspects of their operations and strategy.