La gestión financiera y su impacto en el desempeño laboral en el emprendimiento del comercial mi mercadito del cantón La Troncal

Abstract

The research focuses on a crucial aspect of the success of any entrepreneurship, which is financial management, especially in relation to job performance and the ability to generate income. From a theoretical framework, the criteria for financial management are described from a scientific perspective, referring to a set of processes and activities involved in managing a company's financial resources that seek to maximize profitability and minimize risks. This study aims to analyze financial management and assess its impact on the employees' job performance at "Mi Mercadito," a commercial enterprise in El Triunfo canton. The research achieves its objectives by revealing the impact of financial management on employee performance with the aid of the 360-degree Methodology, an effective tool that motivates employees by creating a safe work environment, increasing their confidence in the future, and enhancing their commitment to the organization. Additionally, investigative techniques and methods such as observation, surveys, and the Delphi Method were employed to assess the feasibility of using this tool, identifying periods of uncertainty, stress, and demotivation among employees, as these factors can negatively affect their job performance. In conclusion, this study successfully analyzes how financial management influences the employees' job performance in the entrepreneurial context and proposes effective strategies for improvement within "Mi Mercadito" in El Triunfo canton.