Sede Macas - Administración de Empresas

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Plan de negocios para el establecimiento de un e-commerce direccionado a la venta y asesoría de planes de alimentación personalizados.
(Universidad Cuenca., 2022) Tigre Loja, Boris Ricardo; Morquecho Salto, Julio Cesar; 0106482003
The remarkable growth of e-commerce caused by the COVID-19 pandemic put into consideration the digitalization of small and large companies dedicated to the sale of products and services, among which, professionals from various areas were forced to be part of this new normality, being the nutritional field one of them, since, due to the lack of movement or physical inactivity and the poor diet of people due to social isolation, overweight has increased worldwide, which prompted the development of a business plan for the establishment of an e-commerce aimed at sales and advice on personalized food plans. The research was carried out quantitatively, in which surveys of 168 frequent users of gyms and crossfits in the city of Macas were used to determine the viability of the project. The results were analyzed and interpreted. Among them, 70% affirmed the importance of having a correct daily diet and a potential demand of 41% was obtained, which means people willing to buy a personalized food plan, in such a way that the study allowed to develop the business idea and determine its viability.