Examinando por Autor "Zalamea Coronel, César Fernando"
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- ÍtemAcceso AbiertoDiseño del Proyecto de Inversión y gerenciamiento de vino artesanal en Azogues.(Universidad Católica de Cuenca., 2019) Zalamea Coronel, César Fernando; Quevedo Vázquez, Jorge Oswaldo; 0301800504; ., .The investigation work uses an exploratory and descriptive approach that aims to implement a craft factory that focuses on solving a need or a problem in the following manner: Will the production of artisanal wines in Azogues foster a business model that enhances competitiveness and guarantees profitability and growth of the private sector? It constitutes the ideal exit to the formative investigation of the business engineering career. The first chapter of this work explains the theories obtained from the digital scientific base such as Redalyc, Taylor, Francisr, and Scopus. In chapter two, we find the methodological approach that responds to the scientific method for solving the research problem by bringing it to reality, using primary sources. Chapter three encompasses the design of the business model. Chapter four has all the economic and financial statements of the project. In chapter five, we can find the economic and financial evaluation, which clarifies the profitability of this project.