Examinando por Autor "Yupangui Guamán, Luis José"
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- ÍtemAcceso AbiertoPlan de mejora para la reactivación económica después de la huelga nacional para las Mipymes de Cuenca-Ecuador(Universidad Católica de Cuenca., 2023) Yupangui Guamán, Luis José; Andrade Amoroso, Rolando Patricio; 0302204672Cuenca-Ecuador city has many small and medium-sized enterprises (SMEs), which are characterized by their contribution to the economic development of the canton. However, they face significant problems, such as the one derived from the national strike that began on June 13, 2022, with the participation of the Confederation of Indigenous Nationalities of Ecuador (CONAIE by its Spanish acronym); who, among their demands, require the national government to reduce and freeze fuel prices, establish price controls, and improve health and education coverage. This study aims to design and present an improvement plan for these organizations to continue developing, reactivate the canton's economy, and help improve productive activity. Within the methodological framework, this research is descriptive, recurring to the quantitative approach through the development of the survey technique directed to the entrepreneurs of these organizations. The results show that the main problems and effects that the SMEs in the city of Cuenca had to face are the decrease in the production level, loss of sales, partial or total paralysis of their productive and operative activities, the decrease in the demand for their products and/or services, and the decrease in their liquidity. Based on this information, an improvement plan was prepared, which defines the goals, actions, resources, responsible parties, and expected results.