Examinando por Autor "Yumbla Sarmiento, María Nancy"
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- ÍtemAcceso AbiertoDiseño del Proyecto de Inversión y Gerenciamiento para el mejoramiento del Centro Turístico Comunitario Charón Ventanas, Ubicado en Biblián.(Universidad Católica de Cuenca., 2019) Yumbla Sarmiento, María Nancy; González Rodríguez, Ramiro Oswaldo; 0302654447; ., .The main purpose of this project is to improve the Charón Ventanas community tourist center belonging to the Biblián canton. community tourism is developed to provide a quality service to national and foreign tourists who seek direct contact with nature and, therefore, improve the economy of the community. To carry out this titling work, the following methods were applied: know, observe and propose Know. — the problems that the center has and why it stopped working Observation. - which allowed verifying how community tourism in the area was developed in previous years Propose. -Actions that will improve The improvement actions intend to contribute and reinforce in an effective and sustainable way, this research is made up of several chapters that are: market study, technical study, methodological approach, design of the management business model, economic and financial study, and evaluation study. financial that will benefit the community allowing it to provide a better alternative for tourists. It is important to emphasize the economic viability of the project, therefore, the results allowed us to establish that there is a positive Net Present Value (NPV) and an Internal Rate of Return (IRR) of 21%.