Examinando por Autor "Vivar Guanga, Juan Andrés"
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- ÍtemAcceso AbiertoAnálisis de la interactividad de los contenidos periodísticos de los diarios cuencanos en Facebook(Universidad Católica de Cuenca., 2019) Vivar Guanga, Juan Andrés; Cordero Coellar, Edgar Vicente; 0107596280With the rise of social networks, newspapers have prioritized the use of these new communication platforms as a means to interact with internet users. It is interesting to know the participation generated by the content in the followers. The axes of this research are oriented in two directions: one has to do with the use of content by newspapers and the other on the interactivity of users. Observation technique was applied to obtain data referring to the published type of content and its interactivity included as “likes”, “comments” and “sharing”, during the election campaign of sectional elections which took place on February 5 and ended on March 21, 2019. Therefore, the article focuses on analyzing the level of interactivity of the journalistic contents in El Mercurio and El Tiempo newspapers on Facebook.