Examinando por Autor "Villacrés Ochoa, Pablo Ismael"
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Ítem Acceso Abierto La posverdad como herramienta de análisis de la opinión pública, elecciones Ecuador 2021, caso Guillermo Lasso(Universidad Católica de Cuenca., 2023) Villacrés Ochoa, Pablo Ismael; Argudo Palomeque, Vladimir; 0105165815This research work considers the historical context during the political campaign of Guillermo Lasso in 2021 in social networks and media in its digital version, based on the premise of the concept of post-truth as a tool for analysis. Thus, the object of analysis is the candidate and the political campaign he conducted during the second presidential round between February - April 2021. The methodology applied was the qualitative approach and content analysis method. The review and analysis of digital documents, audiovisual contents corresponding to the political campaign, and interviews with experts were used to collect information. The analysis reflects that Lasso's political campaign was sustained under premises, such as the change in the candidate's image, the way of relating to the electorate, the appropriation of the country's desire for change, the promotion of the polarization of the electorate and in damaging the image of Andrés Arauz, the finalist candidate. We will observe instruments related to and support the post-truth argument throughout the article.
