Examinando por Autor "Toral González, Ana Belén"
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- ÍtemAcceso AbiertoAnálisis de publicidad digital en la red social Instagram de las empresas de publicidad en Cuenca(Universidad Católica de Cuenca., 2019) Toral González, Ana Belén; Cordero Coellar, Edgar Vicente; 0106725765The present investigation has the purpose of knowing about the digital marketing in the city of Cuenca. It is necessary to know in the first instance if this branch of advertising is more used than the conventional way of promotion in Cuenca, for this, we resorted to one of the most prominent private companies in this area in the city as it is "Signal X" . The purpose of this work focuses on the social network Instagram of the aforementioned company to know brand characteristics, trends in social networks and the use they give to the digital tools provided by them as marketing strategies, also to know if there is money defined for this sector or department within the company, and thus be able to see if the digital tools provided by social networks, specifically by Instagram are used correctly in one of the largest advertising companies in Cuenca as it is Signal X.