Examinando por Autor "Salinas Zea, Cristián Javier"
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- ÍtemAcceso AbiertoDiseño de un estudio de inversión y gerenciamineto de muebles de pallets recicables "Art con Pallets", ubicado en la ciudad de Azogues(Universidad Católica de Cuenca., 2020) Salinas Zea, Cristián Javier; Solís Muñoz, Juan Bautista; 0302395843; ., .This present project is an investment and management business model for the manufacture of furniture with recyclable pallets, located in the city of Azogues. It is intended to create a micro enterprise, within the popular and solidarity economy. It will be introduced in the market where it will be produced and marketed as "Art with Pallets". We currently live in a society with a very high level of pollution. That is why, the company wants to give the initiative of recycling or the reuse of waste, wood waste known as pallets, which are used in the industries for the transport of materials. For the introduction of the company, a market study was carried out in the geographical space where it will be executed and launched. That is, in the city of Azogues, using a sampling between the ages of 20 to 70 years, considering a limit of estimation error of 5% and a confidence level of 95%. For the application of the survey these variables were considered: recall, likes, preferences, consumption habits and frequency of consumption. This helps determine the annual potential demand, purchase ritual, perceived price and quality level. The technical study establishes the most optimal location or position for the operation of the company which is made of; the administrator, the secretary, two people in the production area and two people in the sales and advertising area. For the economic and financial analysis, all the expenses and costs that the company will have are analyzed, as well as the net cash flow, which gives us a viable and feasible project with a current net value of US $ 202,618.63 and an internal return rate of 28%.