Examinando por Autor "Rey Romero, Lilybeth del Rocío"
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- ÍtemAcceso AbiertoPropuesta de un programa de entretenimiento para televisión digital en la red social Facebook. [Trabajo de titulación]. Universidad Católica de Cuenca(Universidad Católica de Cuenca., 2020) Rey Romero, Lilybeth del Rocío; Cordero Coellar, Edgar Vicente; 0704935436This research work aims to improve the standards of audiovisual production on Facebook, based on a dynamic and innovative audiovisual proposal, conceived in the entertainment environment, proposing a training and distraction space, maintaining the native parameters of traditional televisión.For this, it is necessary to know the context in which the current Cuenca television proposals operate on the Facebook platform, analyze their content, formats, language, production, audience and interactivity. It is a qualitative analysis supported by observation, interview with experts, surveys and focus group in order to know the new trends in programming on social networks and propose a communication product that is framed in the requirements of current audiences, according to the narratives of cyberspace and supported by interactivity as one of the factors with the greatest impact in the digital age.