Examinando por Autor "Peralta Yumbla, Rosa Emperatriz"
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- ÍtemAcceso AbiertoDiseño del emprendimiento del turismo comunitario anclado al cuy de Quillopungo, en la parroquia Luis Cordero(Universidad Católica de Cuenca., 2021) Peralta Yumbla, Rosa Emperatriz; Solís Muñoz, Juan Bautista; 0302613849; ., .Currently, it can be seen that the areas that have characteristic places are taking advantage of their resources to generate profit through community tourism, thus allowing a considerable improvement in the local economy. The objective of this work is to establish a business model for the “Design of the community tourism enterprise anchored to the Quillopungo guinea pig, in the Luis Cordero parish”, which consists of a community tourism project linked to the gastronomy of the area. The methodology used for the research is descriptive. For this, the theoretical review relevant to the case study was carried out, of a scientific nature that is based on the deductive-inductive, the technique used is the survey and the instrument the questionnaire. The results obtained show information that there is a large part of the market that has not been covered, becoming the target market, in addition, the results of the economic and financial analysis are positive and profitable. It is concluded that the project is viable, since it can be shown that both the values corresponding to the net present value (VAN, 267839, 17) and the internal rate of return (TIR, 24%) are higher than zero, considering the project as an attractive proposal to invest.