Examinando por Autor "Peralta Paredes, Jimmy Rafael"
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- ÍtemAcceso AbiertoDiseño de un proyecto de inversión y gerenciamiento de una comercializadora de repuestos para camiones a diésel ubicada en Azogues(Universidad Católica de Cuenca., 2020) Peralta Paredes, Jimmy Rafael; Reyes Cárdenas, Narcisa Azucena; 0302493556; ., .The objective of this project is a feasibility study for the creation of a marketing company for diesel truck parts in the city of Azogues province of Cañar. The study will be focused on the automotive market, offering genuine and generic products of excellent quality, helping to meet the needs of potential customers, seeking to position themselves and contribute to the development of the productive matrix of Ecuador. The legal, administrative and financial technical feasibility is evaluated, as well as the market study. With respect to the economic profitability that the company can generate, it has been determined under certain criteria such as the IRR = 13% greater than TMAR = 11.51%, the NPV = 12,773.85 greater than zero, financial evaluation instruments that have allowed conclude that this project will be profitable within the city.