Examinando por Autor "Peñaloza Urgilés, María José"
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- ÍtemAcceso AbiertoModelo de Negocios de Inversión y Gerenciamiento de la ruta Turística anclada al Libertador Simón Bolívar: Loja, Cuenca, Azogues, Cañar.(Universidad Católica de Cuenca., 2019) Peñaloza Urgilés, María José; García Álvarez, Florencio Iván; 0302564422; ., .The present work of qualification of quantitative approach and of exploratory and descriptive type solves the problematic situation of the environment ¿ Is there a business model for the management and use of the Bolivarian tourist route: Loja, Cuenca, Azogues, Cañar? And it is the ideal exit to the formative research of the Business Engineering degree. The first chapter explores the characteristics that support the characteristics of the environment, the unit of analysis. In this section you will find the following tools available from digital scientific bases such as Redalyc.org. Tylor and Francis, Scopus, etc.; Theory of business models, entrepreneurship theory, theory of popular economics and social theory, religious tourism theory, theory of market research, theory based on organization and legal framework, theory of technical study, financial and financial theory of investment projects, theory of evaluation of investment projects, management theory. Chapter II describes the methodological framework that responds to the scientific method. It goes from the general to the particular. That is to say, from the theoretical planes, the problem of the investigation, the normative protocols to the concrete reality. The findings are fed back to the primary source, which is accumulated knowledge. They also include the techniques and instruments that obtain the data from the field research, review and perform the inferential analysis. In chapter III, the reader, the proposal of the design of the business model and the strategic level management.