Examinando por Autor "Peñafiel Cárdenas, Franklin Patricio"
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- ÍtemAcceso AbiertoDiseño de un modelo de negocios para el restaurante mi escondite de la ciudad de Azogues, período 2017-2018(Universidad Católica de Cuenca., 2018) Peñafiel Cárdenas, Franklin Patricio; Ochoa Crespo, Juan Diego; 0302213509; ., .The present research proposal is based on a problem raised around a small restaurant in the city of Azogues whose name is my hiding place, which does not currently have a technically based business plan that justifies its profitability. As such, the objective has been the development of a business model that considers an internal and external analysis of this microenterprise. As a starting point a tracking of the art was made, the methodological and theoretical foundations that support the proposal were delimited; then, the market was analyzed through the application of surveys to the sample where viability was demonstrated from the point of view of the market. Then, the business model proposal was formulated, which gave a figure to the manager's primer, the process engineering and the monetary quantification of all the technical elements that make up the business. Finally, the viability of the proposal of the financial perspective was ratified by calculating the Net Present Value (NPV) and the Internal Rate of Return (IRR).