Examinando por Autor "Parra Guerrero, Javier Tarquino"
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- ÍtemAcceso AbiertoDiseño del proyecto de inversión y gerenciamiento de un centro de atención turístico especializado en ciclismo de montaña, ubicado en Azogues(Universidad Católica de Cuenca., 2018) Parra Guerrero, Javier Tarquino; González Rodríguez, Ramiro Oswaldo; 0105751218; ., .For the present academic work it was necessary to use a quantitative approach and an exploratory and descriptive type of research, which solves the problematic situation of the surrounding. The extreme sport is a potential opportunity for business management and to what extent it has been developed, managed and enhanced at the level of tourism investment projects as it is the case of mountain biking? So it constitutes the ideal way out to the formative investigation of the business engineering major. In the first chapter, the theories that support the characteristics of the setting of the unit of analysis were explored. Besides, in this section theories obtained from digital scientific bases such as Redalyc, Taylor & Francisr, and Scopus are available. In chapter two, the methodological framework that responds to the scientific method is also described. It goes from the general to the particular. It means, from the theoretical aspects, the research problem and the ruling standards to the concrete reality. The findings were given feedback and returned to the primary source, which is accumulated knowledge. Also, the research shows the techniques and instruments used to get the data from the field research. After this, the information was processed and the inferential analysis was done, too. In chapter three the reader will find the proposal of the design of the business model and the strategic level management.