Examinando por Autor "Ortiz Chumapi, Yalitza Abigail"
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- ÍtemAcceso AbiertoPropuesta comunicacional teórica y práctica para potenciar la imagen institucional a través de redes sociales(Universidad Católica de Cuenca., 2023) Ortiz Chumapi, Yalitza Abigail; Argudo Palomeque, Fabián Vladimir; 1900816891This qualitative and ethnographic research aims to gather information on companies' use of social networks and their high degree of acceptance in Cuenca. Managing these networks has become an essential plus for various enterprises because these platforms allow them to show the product or services they offer and maintain their quality standards. Although there is no specific career for network management at 100%, it is essential to know that a communicator can fully perform this job due to the classes taught in the classroom, specifically writing, editing, photography, and video. Today the person in charge of handling the different interactions of a specific brand is called the Community Manager. This study was conducted because there is much skepticism about the correct management of networks. Although many people think that it is easy and could be done without any problem, the truth is that it is not. It is necessary to have criteria and, above all, to use good strategies to attract a specific audience and sell.